What will the team from Ohio State University do with the $50,000 cash prize from this weekend's Marketing Summit?
Team members said their foremost objective involves a donation to their school, followed by a party to celebrate a well-earned victory. The remainder will be used to pay for student loans and other debt, they said during an interview immediately after their winning presentation.
IBM, the Summit’s primary sponsor, had challenged students to spend 36 hours developing a comprehensive marketing plan for its Smarter Cities program, an initiative designed to revitalize developing markets.
Wake Forest University's MBA program finished second, followed by Dartmouth College.
In the undergraduate competition, the University of Pennsylvania won the first-place prize of $10,000 for their marketing plan focused on IBM’s Smarter Planet initiative. Their challenge was to evaluate the market conditions, dynamics, and environmental factors IBM should consider in order to ensure the success of the program.
For undergraduates, Emory University placed second, followed by the University of Maryland.