Every stake holder, volunteer, participant, team, sponsor, coordinator and staffer involved in this event must have developed new relationships of varying nature. To speak for myself, I connected with new executives from the sponsoring companies, volunteers across the various programs, members of participating teams, and a couple of professors. (I hope all of my volunteer friends are witnessing new friends' requests in their various social networking accounts.)
I propose that all of us when evaluating this event should count the "relationship" factor.
Of course, the effectiveness of these newly developed relationships will depend upon how much we invest in these relationships, but this chapter of Marketing Summit, surely, more than satisfied each one of us looking forward to network, collaborate & make new friends.
Hopefully the next chapter of the event provides each of us with further opportunities to foster relationships.
Rahul hanging out with the team from IESE (Barcelona) ~ photo courtesy of Elizabeth Laws.