Monday, June 28, 2010

Faculty Profile: Derrick Boone

BooneD Dr. Derrick Boone, Associate Professor of Marketing, is a member of the American Marketing Association, the Association for Consumer Research, the Society for Consumer Psychology, and the National Black MBA Association. Prior to his academic career, Dr. Boone worked in sales and marketing for Merck Pharmaceutical Company, and served in the United States Navy where he holds the rank of Captain (Ret.).

Boone's expertise includes multivariate statistical analysis, analytical modeling, consumer behavior, and behavioral decision theory. His teaching interests include Marketing Research, Quantitative Analysis, Marketing Management and New Product Development

Boone earned his PhD at Duke University (Marketing) in 1997 and his MBA at Fairleigh Dickinson University (Management) in 1989. He is also active in the community, including a recent experience working with students at Hill Magnet Arts Middle School.


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