Monday, November 1, 2010
Cato Institute's Reynolds to Discuss Income Inequality
Introducing New Grad Student Sentiment Index
Sunday, October 31, 2010
Wake Forest Team Wins Howard Case Competition

Saturday, October 30, 2010
Marketing Summit Unveils Bigger Top Prize

During Thursday’s kick-off event, the committee behind the 2011 Marketing Summit announced several “upgrades” for the case competition’s 21st year. The biggest change is an sizable increase in the top prize, which now stands at $75,000!
The Marketing Summit will also provide the winning undergraduate team with a trophy – complimenting the cracked egg award that historically goes to the winning graduate team.
Next year will also feature more networking opportunities for team members. There will be a new networking event on Thursday night before teams embark on their 36-hour sessions. Perhaps more intriguing is scheduled time on Saturday following the awards ceremony, when sponsors can identify individual case participants for one-on-one discussions.
These are just a few of the ways that this year’s committee hopes to raise the stakes next year. Stay tuned for more updates as we get closer to the event.
Friday, October 29, 2010
Walmart CEO at Wake Forest: Video Highlights
Elevator Competition Starts Social Media Campaign

Thursday, October 28, 2010
VF Corp. to Sponsor 2011 Marketing Summit Case
Teams participating in the 21st annual case competition will have the opportunity to become familiar with two of VF's leading brands.
Graduate student teams are expected to develop innovative solutions for The North Face, while the event's undergraduate competitors are scheduled to work on a case involving Nautica.
"The case competition provides value to VF in several ways, including access to new ideas and perspectives and an opportunity to assess and recruit talented students well versed in marketing strategy and tactic," said Paul Mason, a company spokesman.
Mason said VF, based in Greensboro, chose The North Face and Nautica for the competition because both brands "should be familiar to the competition participants and provide compelling case studies."
VF's ties to Wake Forest run deeper than the Marketing Summit. Mike Gannaway, vice president of VF Direct/Customer Teams, has been a judge. VF chairman, president, and CEO Eric Wiseman earned a B.S. and MBA from the university and he serves on the board of visitors for the Schools of Business.
Each year, Wake Forest University attracts talented marketing minds from top MBA and undergraduate programs nationally to participate in the Marketing Summit -- a student-run competition that offers students the opportunity to apply their marketing skills and creativity to real-world marketing challenges. VF follows a tradition of landing high-quality case sponsors that have included IBM and PepsiCo.
Stay tuned. Over a short 36-hour period, teams work around the clock to craft a strategic marketing plan to address a given challenge. At the end of the competition, the sleep-deprived students present their solutions to a panel of industry-leading experts.